Behind the Brand

 

Set Me Free began with a moment of realisation on a beach in Mauritius. What should have been an idyllic scene was instead filled with plastic debris—bottle caps, toothbrushes, and bags polluting the environment. It was a clear reminder of how human waste impacts our planet. That day, I knew I wanted to make a difference. From this experience, the idea for Set Me Free was born—focused on reducing waste, letting go of excess, and embracing sustainability.

At Set Me Free, our philosophy is simple: when we let go of what holds us back, we create space for more mindful and meaningful living. Over time, we've evolved into a slow fashion brand that prioritises comfort, sustainability, and artistry. Every piece we create is a reflection of our ethical values, our sense of responsibility, and our connection to the world around us.

Ethical Sourcing & Manufacturing

Our commitment to sustainability starts with the materials we use. The hemp in our clothing is GOTS-certified organic and OEKO-TEX certified, ensuring the highest standards for both environmental and human health. Hemp is a remarkable plant, absorbing carbon four times more efficiently than trees, growing with minimal water, and naturally decomposing—unlike synthetic fibres.

Our Tencel™ Lyocell underwear and hemp socks, made in Ukraine, offer exceptional comfort while respecting the environment. The hemp we use for socks is also OEKO-TEX certified, ensuring no harmful chemicals touch your skin. As proud members of 1% for the Planet, we donate a portion of our revenue to environmental causes. Every manufacturer we partner with upholds our commitment to fair wages, ethical labour practices, and eco-friendly production.

Comfort Meets Style

At Set Me Free, sustainability is paired with comfort and style. Our clothing is designed to move with you, whether you're relaxing at home or exploring new places. The softness of our Tencel™ Lyocell underwear and the breathability of our hemp garments ensure that every piece feels as good as it looks. Each item is versatile, durable, and effortlessly stylish, complementing your unique lifestyle.

For Adventurers and Artists Alike

Our designs are made for those who live with purpose—whether you’re an adventurer, nature lover, or creative spirit. Built for life’s journeys, our pieces are perfect for everything from hiking trails to exploring urban art scenes. With natural UV protection, antibacterial properties, and moisture-wicking abilities, our hemp socks and clothing offer a balance of performance and aesthetics. Set Me Free empowers you to live boldly, ethically, and beautifully.

When you choose Set Me Free, you're not just buying clothing—you're becoming part of a movement that values sustainability, ethical production, and timeless style. Thank you for being part of our journey. Together, we can create a world where fashion uplifts both the wearer and the planet.

Thank you for being part of our journey to create a better world through fashion.
With care,

Triin
Founder, Set Me Free